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Title: Mastering Radio Sales & Marketing: A Beginner’s Guide Course Outline: 1. Introduction to Radio Advertising – History and Evolution of AM/FM Radio – Understanding Radio’s Role in Modern Media 2. Fundamentals of Radio Sales – Key Sales Techniques for Radio Advertising – Building and Maintaining Client Relationships 3. Crafting Compelling Radio Copy – Elements of Effective Radio Copywriting – Writing for Different Audiences and Formats 4. Marketing Strategies for AM/FM Radio – Understanding Audience Demographics – Developing Successful Radio Campaigns 5. Basics of Digital Marketing – Introduction to Digital Marketing Channels – Key Terminologies and Concepts 6. Integrating Radio with Digital Marketing – Benefits of a Cross-Platform Strategy – Case Studies: Successful Integrated Campaigns 7. Measuring Success and ROI – Tools for Tracking Radio and Digital Campaigns – Analyzing and Interpreting Data 8. Future Trends in Radio and Digital Marketing – Emerging Technologies and Their Impact – Preparing for the Future of Advertising 9. Practical Workshop – Creating a Mock Radio Ad Campaign – Developing a Digital Marketing Plan 10. Course Wrap-Up and Q&A – Recap of Key Concepts – Open Forum for Questions and Discussion

Title: Mastering Radio Sales & Marketing: A Beginner’s Guide Course Outline: 1. Introduction to Radio Advertising – History and Evolution of AM/FM Radio – Understanding Radio’s Role in Modern Media 2. Fundamentals of Radio Sales – Key Sales Techniques for Radio Advertising – Building and Maintaining Client Relationships 3. Crafting Compelling Radio Copy – Elements of Effective Radio Copywriting – Writing for Different Audiences and Formats 4. Marketing Strategies for AM/FM Radio – Understanding Audience Demographics – Developing Successful Radio Campaigns 5. Basics of Digital Marketing – Introduction to Digital Marketing Channels – Key Terminologies and Concepts 6. Integrating Radio with Digital Marketing – Benefits of a Cross-Platform Strategy – Case Studies: Successful Integrated Campaigns 7. Measuring Success and ROI – Tools for Tracking Radio and Digital Campaigns – Analyzing and Interpreting Data 8. Future Trends in Radio and Digital Marketing – Emerging Technologies and Their Impact – Preparing for the Future of Advertising 9. Practical Workshop – Creating a Mock Radio Ad Campaign – Developing a Digital Marketing Plan 10. Course Wrap-Up and Q&A – Recap of Key Concepts – Open Forum for Questions and Discussion

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